In late September 2011, LinkedIn added new functionality that allows contacts to endorse each other with a single click. This tool is not meant to replace one’s ability to write a detailed recommendation, it’s just meant to increase and simplify the opportunity to endorse others.
True recommendations are often difficult to receive. The time it takes to create a meaningful post for a contact’s profile frequently slows down and hinders the process. Many say that they are willing to show support of their colleagues, but writing a strong recommendation takes thought and effort.
LinkedIn recognizes this fact and now provides a one click option that allows users to quickly and easily recognize contacts for their skills and expertise. This new feature has already become popular and is receiving significant attention.
Here are some of the basics to take advantage of while using the Endorsement tool:
Add your abilities to your profile – Under the Skills & Expertise section, select the capabilities to show your experience and proficiencies. Make sure your privacy settings allow others to see this feature.
Ask for endorsements – Like recommendations, it is best to reach out to your connections and ask for their blessing. Avoid asking contacts that may not know you well enough to feel comfortable recommending you.
Endorse others – View the profiles of your colleagues, clients, partners and prospects. Select the skills that you truly believe they possess. Remember that NVTC.org is filled with many of your most trusted contacts.
Avoid blindly endorsing contacts – It is very easy to use this feature. It is almost too easy. Endorsements will lose value if anyone and everyone receives them for every skillset on their profiles.
You can do this quickly and you will likely receive endorsements for any expertise that you have developed throughout your career.
Once you are ready, start clicking!
Andrew Bates is the director of online marketing at Hinge Marketing in Reston, Va. He is responsible for managing all of Hinge’s digital marketing strategies and services. These services include search engine optimization, social media, paid search and media advertising, email lead generation as well as comprehensive web analytics. Bates has developed custom online marketing and social media programs for organizations that include Chevron, the American Cancer Society, DuPont and Rosetta Stone. A self-described super geek entrepreneur, Bates helped create and lead two Washington, D.C. area design and marketing firms, both acquired by industry giants. He has been an active member of NVTC for 10 years, serving on multiple committees.