New Opportunities in 2014

January 7th, 2014 | Posted by Allison Gilmore in Uncategorized - (Comments Off)

It’s 2014 and the NVTC team is excited to kick off a new year of connecting, educating and advocating for the technology community in Northern Virginia. We have several new programs and initiatives in the works to support our members as they develop their businesses and seek new partners in the coming year.

Beginning in February, we’ll be kicking off a series of monthly coffees for new members to meet face-to-face while learning more about what NVTC has to offer from staff and long-time, active members. These New Member Coffees will take place the first Friday of each month at the CIT building in Herndon. Whether you just joined this month or last year, consider joining us to develop some new connections and make the most out of your NVTC membership in 2014. Contact Ann Corcoran at acorcoran@nvtc.org to learn more.

On March 5, the NVTC Veterans Employment Initiative will host a workshop based on the Virginia Values Veterans (V3) program to help companies in the region learn how to find, train and retain veteran employees. Participants will learn valuable tips to tap into the highly qualified veteran workforce to give their companies the edge in 2014. And stay tuned for more resources and programs from the Initiative, including the national expansion of NVTC’s veteran job board and online community, novatechvets.org.

These are just two examples of some of our new programs and services for 2014, all of which will build upon our long history of providing valuable benefits to our members and serving as the voice of the region’s technology community. As the year goes on, let us know how we can continue to serve you. You can reach us at 703-904-7878 or nvtc@nvtc.org.

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Tell Us Your Story

January 7th, 2014 | Posted by Allison Gilmore in Membership - (Comments Off)
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NVTC is made up of an extremely diverse and broad array of technology companies. Like you, we are always excited to learn about the fascinating things our members are working on every day. We also think there is tremendous value in hearing about what is important to our members or where they’ve found success.

So send us your updates at editor@nvtc.org! Tell us about how your NVTC membership has helped your company to grow or find new partners. Or share your insights on the latest developments or trends.

We’ll post some of these stories here on the blog or in upcoming issues of the @nvtc eNewsletter or Voice magazine.

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DARPA, Millennials and More – Now on YouTube

January 7th, 2014 | Posted by Sarah Jones in Social Media - (Comments Off)
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Did you know that NVTC is on YouTube? Check out our page for highlights from some of our biggest signature events! The most recent video features DARPA Director Dr. Arati Prabhakar, who shares some of the Agency’s coolest projects and investments in national security.

In addition, we’re sure you’ve heard about “Millennials” (aka Generation Y) and their cultural impact,  but have you considered how their passion might ignite our industry’s workforce? Check out SAP Co-CEO Bill McDermott’s address at our annual banquet, TechCelebration, to hear more.

P.S. – we’re also on Facebook, Twitter and LinkedIn!

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Meaningful Measurement: The Impact of Social Media

January 7th, 2014 | Posted by Colby Cox in Social Media - (Comments Off)

It should come as no surprise that companies are working at feverous paces to gain a better understanding of the unstructured data that social media provides. Companies are searching for ways to measure and understand social habits of  fans and brand advocates along with a myriad of social activities to advance the company’s position. One of the best ways to do this is have a solid understanding of what you are measuring along with benchmarks to know you are advancing at a productive pace.

In conjunction with DC Week 2012, the NVTC Social Media Committee hosted an event focusing on; “Meaningful Measurement: The Impact of Social Media”. We were joined by speakers from comScoreR2integratedPew Research along with our event moderator Chris Abraham who shared with us some great statistics and insights we can all take advantage of.

Sara Goo (@sarakgoo) of Pew Research kicked off the event with a fantastic Prezi focused around the recent elections that highlighted some key statistics to keep in mind.

  • Who is using social media? – 69% of all American adults (doubled since 2008)
  • ‘Dual Screening’ – 11% of viewers of the 1st Presidential debate used both TV and a mobile device or computer.

Carmela Aquino (@caaquino) of comScore presented next and discussed how her company is going ‘beyond the like’ while providing some key Facebook statistics. Carmela mentioned that measuring your message is very important for direct fans, but don’t forget the impact that ‘like’ has on their friends.

  • 1 Facebook user can virally amplify your message to 80 friends.
  • 40% of Facebook time is on the newsfeed while only 12% is on the profile page.
  • 1 in 6 minutes is spent on a social network

Dave Taub (@davetaub), the co-founder of R2integrated, gave some fantastic advice when he said “Social is a behavior, not a channel.” When companies accept the fact that social interactions should not be viewed simply as another channel but as a chance to truly impact their customers, fans, etc., then they will truly understand the meaning of social media.

I leave you with two questions that came up during the Q&A portion of our discussion. We would love to hear your responses for future posts and a possible event discussion.

Do blogs still play an important role in social media?

Is ‘Behavioral Modeling’ the biggest need for brands to succeed in social media?

Check out some of the pics from today’s event on the NVTC Facebook Page.

- Colby Cox, Director of Sales & Business Development, RepEquity Inc.

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