NVTC is inviting members and industry leaders to serve as guest bloggers, sharing insights and information on trends or business issues relevant to other members. This week, Elizabeth Harr of member company Hinge Marketing shares five reasons social media impacts your business in a measurable way.


With numerous social media platforms to keep track of — each their own little world with a specific set of participation standards — it’s no wonder that many marketers are asking “is this worth it?” Between the tweets, shares, status updates, pins and likes, maintaining a strong social media presence can be time consuming and confusing. Social Media Examiner’s latest industry report revealed that marketers spend a minimum of six hours per week on their social media accounts — nearly an entire day’s work.

It’s understandable that you’d want to see measurable impact from your technology firm’s social media marketing if you’re putting in all that effort. social-media-tree-icon
Perhaps the easiest way to answer the question of “is this worth it?” is to look to your clients. How are they researching their technology needs? What factors are they considering when making a purchasing decision? Where are they looking? More often than not, your buyers are starting with a basic online search, glancing through the first page of results, and checking out their options from there.

Combined with a well-rounded digital marketing strategy, social media can add the extra boost your technology firm needs to get you on that first page of search engine results. Once prospective buyers find you, social media can play a role in closing the sale. And to really drive home exactly why social media marketing is “worth it,” here’s a list of benefits that can help improve your bottom line.

5 Ways Social Media Marketing Benefits Your Technology Firm 

It Boosts Your Search Engine Rankings

Your buyers aren’t likely to look past that first page of results. Luckily, a strong social media presence can help your technology firm be one of the first options they see. Having more backlinks to your website helps to improve your ranking and social media is the perfect platform to share those links and increase your search engine optimization.

It Increases Referral Traffic

Thanks to Google Analytics, you can see exactly what types of posts on which social media platforms are driving traffic to your site. Learn from your results and focus on the types of posts that are generating the most visitors.

It Helps Establish Your Brand

When a prospective buyer finds your website, they’re probably going to poke around to see if your priorities and personality match their own. Social media is a great way for potential clients to get to “know” your technology firm. The information you share can help position you as a trusted authority in your field.

It Can Build Your Contacts List

You can use your social media accounts to promote premium content that drives visitors to your website. In order to download the content, ask visitors to enter in some basic contact information to build up your email lists. Sticking to requiring nothing more than a name and email address will help increase your conversions for the content.

It Can Be a Great Promotional Tool

Promoting offers on social media requires you to walk a fine line. Your followers don’t want to see an excess of promotional content, but you can still publicize offers as long as they’re mixed in with predominantly informational content.

Though the time commitment of social media marketing might seem overwhelming to your technology firm at times, employing it as part of your digital marketing strategy can help you acquire new clients. Between increasing your online visibility, driving traffic to your website and establishing your credibility in the industry, social media is, without a doubt, “worth it.”

Check out Hinge’s free Social Media Guide for tips on increasing your social media footprint.


Elizabeth Harr is a partner at Hinge, a marketing and branding firm for professional services. Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, brand building, and communications. She is the coauthor of Inside the Buyer’s Brain, How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.

 

 

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NVTC is inviting members and industry leaders to serve as guest bloggers, sharing insights and information on trends or business issues relevant to other members. In his latest post on the NVTC blog, Marc Berman of member company Vector Technical Resources provides tips on how strategic staffing decisions can lead to greater project success.


In our post-recession economy, doing more with less has become the norm for organizations of all sizes, across all industries. Nowhere is this struggle felt more than among IT departments. As companies become more dependent on technology, IT staff must balance an increasing workload among a host of budgetary constraints.

Understaffing is one of the biggest problems facing IT departments across the country, and it’s a problem that often finds managers stuck in a vicious cycle. When there is not enough staff on hand to complete a project on time, overtime is often mandated. That means an increase in stress, workload, and in payroll budget. Staff morale and productivity can suffer when they find themselves forced to take on too much work.

Even Out the Workload

Most companies have ebbs and flows when it comes to productivity and workloads. During some months, staff may be slammed with work. Other months, you may find your team sneaking a game of Candy Crush to pass the time. By taking on temporary, contract workers during the busy times, work can be spread out among IT staff. This reduces overtime pay, and eliminates the problems that come from overworking a team. When the busy time ends, the contractors move on and you’re left with your core staff. Often, you can develop relationships with contractors so that they will want to come back during the next busy cycle. Working with repeat contractors means you spend less time training and onboarding your temporary team members, saving your department even more time and money in the long run.

Work With Subject Matter Experts

Many times projects require workers who have a highly specialized skill set. Rather than forking over money to pay a specialist full time (typically far more than you’d pay a full time generalist), utilize experts who will work on a temporary, contract basis. Specialists often like this type of arrangement because they can always be working in their area of expertise. Organizations benefit from their skills, but when the project is complete, the contract relationship ends.

Avoid Bad Hires

Making a bad hire can be extremely costly. If you make the wrong choice and have to start all over again, not only does it cut into the budget, but it also cuts into the overall productivity of the IT team. Choose wisely when adding a new member to your IT team.

 

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