Contribute to the NVTC Blog!

October 22nd, 2014 | Posted by Allison Gilmore in About NVTC | Member Blog Posts | Social Media - (Comments Off)

NVTC welcomes member submissions for guest blog posts. There is no suggested word count and posts do NOT need to be original content (i.e. they can be excerpted or summarized from other authored material coming out of your company). Guest blog posts should offer information and thought leadership, and must NOT be promotional.

The best blog posts incorporate lists, graphics and/or photos, and include links to supplemental information and a concise headline. Check out this example. (Note: This post plugs a product, but only because the product is the source of the information the blog author is providing us.)

With limited editorial space (usually one or two guest posts a week), we urge you to reach out to us with your proposed submission in advance (especially if it’s time sensitive or needs to be coordinated with an event). NVTC’s editorial staff will select an appropriate date for publication of each guest post, and reserves the right to make suggestions for edits to a post before publication.

To share your insights with NVTC’s readers, contact Sarah Jones at sjones@nvtc.org or 703-268-7878 ext. 207.

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DARPA, Millennials and More – Now on YouTube

January 7th, 2014 | Posted by Sarah Jones in Social Media - (Comments Off)
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Did you know that NVTC is on YouTube? Check out our page for highlights from some of our biggest signature events! The most recent video features DARPA Director Dr. Arati Prabhakar, who shares some of the Agency’s coolest projects and investments in national security.

In addition, we’re sure you’ve heard about “Millennials” (aka Generation Y) and their cultural impact,  but have you considered how their passion might ignite our industry’s workforce? Check out SAP Co-CEO Bill McDermott’s address at our annual banquet, TechCelebration, to hear more.

P.S. – we’re also on Facebook, Twitter and LinkedIn!

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Meaningful Measurement: The Impact of Social Media

January 7th, 2014 | Posted by Colby Cox in Social Media - (Comments Off)

It should come as no surprise that companies are working at feverous paces to gain a better understanding of the unstructured data that social media provides. Companies are searching for ways to measure and understand social habits of  fans and brand advocates along with a myriad of social activities to advance the company’s position. One of the best ways to do this is have a solid understanding of what you are measuring along with benchmarks to know you are advancing at a productive pace.

In conjunction with DC Week 2012, the NVTC Social Media Committee hosted an event focusing on; “Meaningful Measurement: The Impact of Social Media”. We were joined by speakers from comScoreR2integratedPew Research along with our event moderator Chris Abraham who shared with us some great statistics and insights we can all take advantage of.

Sara Goo (@sarakgoo) of Pew Research kicked off the event with a fantastic Prezi focused around the recent elections that highlighted some key statistics to keep in mind.

  • Who is using social media? – 69% of all American adults (doubled since 2008)
  • ‘Dual Screening’ – 11% of viewers of the 1st Presidential debate used both TV and a mobile device or computer.

Carmela Aquino (@caaquino) of comScore presented next and discussed how her company is going ‘beyond the like’ while providing some key Facebook statistics. Carmela mentioned that measuring your message is very important for direct fans, but don’t forget the impact that ‘like’ has on their friends.

  • 1 Facebook user can virally amplify your message to 80 friends.
  • 40% of Facebook time is on the newsfeed while only 12% is on the profile page.
  • 1 in 6 minutes is spent on a social network

Dave Taub (@davetaub), the co-founder of R2integrated, gave some fantastic advice when he said “Social is a behavior, not a channel.” When companies accept the fact that social interactions should not be viewed simply as another channel but as a chance to truly impact their customers, fans, etc., then they will truly understand the meaning of social media.

I leave you with two questions that came up during the Q&A portion of our discussion. We would love to hear your responses for future posts and a possible event discussion.

Do blogs still play an important role in social media?

Is ‘Behavioral Modeling’ the biggest need for brands to succeed in social media?

Check out some of the pics from today’s event on the NVTC Facebook Page.

- Colby Cox, Director of Sales & Business Development, RepEquity Inc.

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In late September 2011, LinkedIn added new functionality that allows contacts to endorse each other with a single click. This tool is not meant to replace one’s ability to write a detailed recommendation, it’s just meant to increase and simplify the opportunity to endorse others.

True recommendations are often difficult to receive. The time it takes to create a meaningful post for a contact’s profile frequently slows down and hinders the process. Many say that they are willing to show support of their colleagues, but writing a strong recommendation takes thought and effort.

LinkedIn recognizes this fact and now provides a one click option that allows users to quickly and easily recognize contacts for their skills and expertise. This new feature has already become popular and is receiving significant attention.

linkedin

Here are some of the basics to take advantage of while using the Endorsement tool:

Add your abilities to your profile – Under the Skills & Expertise section, select the capabilities to show your experience and proficiencies. Make sure your privacy settings allow others to see this feature.

Ask for endorsements – Like recommendations, it is best to reach out to your connections and ask for their blessing. Avoid asking contacts that may not know you well enough to feel comfortable recommending you.

Endorse others – View the profiles of your colleagues, clients, partners and prospects. Select the skills that you truly believe they possess. Remember that NVTC.org is filled with many of your most trusted contacts.

Avoid blindly endorsing contacts – It is very easy to use this feature. It is almost too easy. Endorsements will lose value if anyone and everyone receives them for every skillset on their profiles.

You can do this quickly and you will likely receive endorsements for any expertise that you have developed throughout your career.

Once you are ready, start clicking!

Connect with me on Twitter @AndrewBates or LinkedIn

 

andrewbates

Andrew Bates is the director of online marketing at Hinge Marketing in Reston, Va. He is responsible for managing all of Hinge’s digital marketing strategies and services. These services include search engine optimization, social media, paid search and media advertising, email lead generation as well as comprehensive web analytics. Bates has developed custom online marketing and social media programs for organizations that include Chevron, the American Cancer Society, DuPont and Rosetta Stone. A self-described super geek entrepreneur, Bates helped create and lead two Washington, D.C. area design and marketing firms, both acquired by industry giants. He has been an active member of NVTC for 10 years, serving on multiple committees.

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