Ignoring Innovation Means Getting Left Behind

February 23rd, 2016 | Posted by Sarah Jones in Guest Blogs - (Comments Off)

According to this week’s blog post from member company Social SafeGuard, in today’s highly competitive marketplace, innovation is what ultimately sets a company apart from the rest of the market. Innovation is an essential part of any business that does not want to be left behind, and it can come in many forms when it comes to how a company communicates with its customer base.


Social media is currently the most powerful and effective communications tool available. Twenty five years ago the concept of a globally available, user-generated content platform didn’t exist. Today, the utilization of this platform is a key to success for any business. In today’s highly competitive marketplace, innovation is what ultimately sets a company apart from the rest of the market; it is an essential part of any business that does not want to be left behind. Innovation can come in many forms when it comes to how a company communicates with its customer base.

free_social_media_icons_image_ubersocialmediaIn order for a company to effectively satisfy their customer’s wants and needs, they must constantly communicate and listen to them; furthermore, companies must use the findings of this communication to adapt their product or service accordingly. 72 percent of adult internet users in the U.S. are now active on at least one social network, up from 67 percent in 2012 and just 8 percent in 2005. It is obvious that social media is the most effective way to reach and engage with today’s consumer. History is littered with companies that were once dominant players within their industry, but failed to effectively engage and listen to their customers, which eventually led to their demise. Two prime examples of this are Kodak and Blockbuster.

1. The Last Kodak Moment: Kodak was the primary player in the camera industry for almost a century. Kodak was the American technology company known for inventing color film, the handheld movie camera, and the first digital camera. In the late 1990s, Kodak began to struggle financially due to its sluggish transition to digital photography, regardless of the fact that they invented the core technology used in current digital cameras. After 132 years of business, Kodak officially filed for bankruptcy in 2012 due to their inability to adapt to the changing camera industry. All Kodak had to do was communicate with their customers to discover that preferences were changing, but instead they chose to stick with what they had always done, which resulted in a loss of competitive advantage and economic failure.

2. Blockbuster: For many years, Blockbuster was the dominant player in the movie rental industry. Once Netflix, Redbox, and On Demand Cable Services entered the market, trends quickly changed to customers wanting videos instantly and conveniently. Blockbuster chose not to adapt to the changing marketplace until it was too late. In 2010, the company filed for bankruptcy after 25 years of business and the majority of their stores closed shortly thereafter. While Blockbuster still attempts to mimic their competitors in an effort to regain any possible market share, they are now chasing the industry instead of leading it.

Every company must adapt and embrace social media if they do not want to become the Kodak or Blockbuster of their industry. Social media allows people to create, share, or exchange information and ideas in virtual communities and networks. Unlike traditional communication tools, social media has unmatched reach, frequency, and usability. Social media is the medium in which today’s consumer chooses to communicate. It would be foolish for any company to not adopt a platform that provides a free flow of information with a global reach, where all of their current and potential customers are present, and openly telling the companies exactly what they want.

If Blockbuster would have been proactive and engaged their customers, it is possible they would now have 57 million subscribers streaming videos in over 50 countries, and Netflix would be nothing but a failed startup.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

The best relationships are built on great communication and mutual understanding – which is why the relationship between federal CIOs and the applications that drive their agencies’ performance is getting more complicated. This week on NVTC’s blog, Davis Johnson, the vice president of public sector at NVTC member company Riverbed Technology explains why it’s important to improve your network visibility.


The best relationships are built on great communication and mutual understanding – which is why the relationship between federal CIOs and the applications that drive their agencies’ performance is getting more complicated.Federal leaders are too often in the dark about which applications are delivering value, which personnel are using them, and how those applications are performing. Agencies simply don’t know their apps very well, and understanding applications begins with gaining visibility into the networks they run on.

The network visibility crisis is getting even more serious as agencies move to the cloud and consolidate data centers. The result is that applications are traveling farther distances across agency networks to reach defense and civilian workers that rely on them every day. Agencies need to make sure they have visibility into the new network paths, and roadblocks, that their applications navigate, or face negative impacts to performance and budgets.

In a Riverbed-commissioned survey conducted by Market Connections, over 50 percent of Federal IT respondents reported that it takes a day or more to detect and fix application performance issues. Furthermore, only 17 percent reported being able to address and fix the issue within minutes.

The costs associated with network outages can be staggering. Today, the average cost of an enterprise application failure is $500,000 to $1 million per hour. This is why it is so important to have good network visibility to identify and fix network and performance application problems as they occur.

Many federal IT executives lack the manpower, budget and tools necessary to find and fix performance issues quickly and efficiently. Without the right tools to monitor network and application performance, federal IT professionals cannot pinpoint problems that directly lessen agency or mission effectiveness. This can mean supply chain delays of materiel to warfighters in the field or lack of access to critical defense and global security applications.

Networks need to perform quickly and seamlessly in order to fulfill mission requirements. Performance monitoring tools provide the broadest, most comprehensive view into network activity, helping to ensure fast performance, high security and rapid recovery.

With visibility across the entire network and its applications, IT departments can identify and fix problems in minutes—before end users notice, and before productivity and citizen services suffer. More than two-thirds (68%) of respondents see improved network reliability as a key value of monitoring tools and more than three-quarters (77%) of respondents said automated investigation and diagnosis is an important feature in a network monitoring solution.

Survey respondents shared which features are important in network monitoring, providing a window into their thoughts about current issues. Those features, listed in order of importance, are capacity planning (79%), automated investigation (77%), application-aware visibility (65%), and predictive modeling (58%).

By improving network visibility, an agency will have improved network reliability, know about problems before end-users do, experience improved network speed, maximize employee productivity, and gain have insight into risk management/cyber threats. Because IT executives will be able to see an agency’s whole network, they can become proactive in not only fixing issues but avoiding them as well.

With today’s globally distributed federal workforce, network visibility is critical to monitoring performance, and identifying and quickly fixing problems.

Using network monitoring tools is a critical step toward managing the complex network environment and ensuring transfers to the cloud are effective and beneficial experiences for the agency, the end users and, ultimately, the constituents.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS