NVTC is inviting members and industry leaders to serve as guest bloggers, sharing insights and information on trends or business issues relevant to other members. This week, Elizabeth Harr of member company Hinge Marketing shares five reasons social media impacts your business in a measurable way.


With numerous social media platforms to keep track of — each their own little world with a specific set of participation standards — it’s no wonder that many marketers are asking “is this worth it?” Between the tweets, shares, status updates, pins and likes, maintaining a strong social media presence can be time consuming and confusing. Social Media Examiner’s latest industry report revealed that marketers spend a minimum of six hours per week on their social media accounts — nearly an entire day’s work.

It’s understandable that you’d want to see measurable impact from your technology firm’s social media marketing if you’re putting in all that effort. social-media-tree-icon
Perhaps the easiest way to answer the question of “is this worth it?” is to look to your clients. How are they researching their technology needs? What factors are they considering when making a purchasing decision? Where are they looking? More often than not, your buyers are starting with a basic online search, glancing through the first page of results, and checking out their options from there.

Combined with a well-rounded digital marketing strategy, social media can add the extra boost your technology firm needs to get you on that first page of search engine results. Once prospective buyers find you, social media can play a role in closing the sale. And to really drive home exactly why social media marketing is “worth it,” here’s a list of benefits that can help improve your bottom line.

5 Ways Social Media Marketing Benefits Your Technology Firm 

It Boosts Your Search Engine Rankings

Your buyers aren’t likely to look past that first page of results. Luckily, a strong social media presence can help your technology firm be one of the first options they see. Having more backlinks to your website helps to improve your ranking and social media is the perfect platform to share those links and increase your search engine optimization.

It Increases Referral Traffic

Thanks to Google Analytics, you can see exactly what types of posts on which social media platforms are driving traffic to your site. Learn from your results and focus on the types of posts that are generating the most visitors.

It Helps Establish Your Brand

When a prospective buyer finds your website, they’re probably going to poke around to see if your priorities and personality match their own. Social media is a great way for potential clients to get to “know” your technology firm. The information you share can help position you as a trusted authority in your field.

It Can Build Your Contacts List

You can use your social media accounts to promote premium content that drives visitors to your website. In order to download the content, ask visitors to enter in some basic contact information to build up your email lists. Sticking to requiring nothing more than a name and email address will help increase your conversions for the content.

It Can Be a Great Promotional Tool

Promoting offers on social media requires you to walk a fine line. Your followers don’t want to see an excess of promotional content, but you can still publicize offers as long as they’re mixed in with predominantly informational content.

Though the time commitment of social media marketing might seem overwhelming to your technology firm at times, employing it as part of your digital marketing strategy can help you acquire new clients. Between increasing your online visibility, driving traffic to your website and establishing your credibility in the industry, social media is, without a doubt, “worth it.”

Check out Hinge’s free Social Media Guide for tips on increasing your social media footprint.


Elizabeth Harr is a partner at Hinge, a marketing and branding firm for professional services. Elizabeth is an accomplished entrepreneur and experienced executive with a background in strategic planning, brand building, and communications. She is the coauthor of Inside the Buyer’s Brain, How Buyers Buy: Technology Services Edition and Online Marketing for Professional Services: Technology Services Edition.

 

 

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DARPA, Millennials and More – Now on YouTube

January 7th, 2014 | Posted by Sarah Jones in Social Media - (Comments Off)
1310_techcelebration 278 web

Did you know that NVTC is on YouTube? Check out our page for highlights from some of our biggest signature events! The most recent video features DARPA Director Dr. Arati Prabhakar, who shares some of the Agency’s coolest projects and investments in national security.

In addition, we’re sure you’ve heard about “Millennials” (aka Generation Y) and their cultural impact,  but have you considered how their passion might ignite our industry’s workforce? Check out SAP Co-CEO Bill McDermott’s address at our annual banquet, TechCelebration, to hear more.

P.S. – we’re also on Facebook, Twitter and LinkedIn!

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In late September 2011, LinkedIn added new functionality that allows contacts to endorse each other with a single click. This tool is not meant to replace one’s ability to write a detailed recommendation, it’s just meant to increase and simplify the opportunity to endorse others.

True recommendations are often difficult to receive. The time it takes to create a meaningful post for a contact’s profile frequently slows down and hinders the process. Many say that they are willing to show support of their colleagues, but writing a strong recommendation takes thought and effort.

LinkedIn recognizes this fact and now provides a one click option that allows users to quickly and easily recognize contacts for their skills and expertise. This new feature has already become popular and is receiving significant attention.

linkedin

Here are some of the basics to take advantage of while using the Endorsement tool:

Add your abilities to your profile – Under the Skills & Expertise section, select the capabilities to show your experience and proficiencies. Make sure your privacy settings allow others to see this feature.

Ask for endorsements – Like recommendations, it is best to reach out to your connections and ask for their blessing. Avoid asking contacts that may not know you well enough to feel comfortable recommending you.

Endorse others – View the profiles of your colleagues, clients, partners and prospects. Select the skills that you truly believe they possess. Remember that NVTC.org is filled with many of your most trusted contacts.

Avoid blindly endorsing contacts – It is very easy to use this feature. It is almost too easy. Endorsements will lose value if anyone and everyone receives them for every skillset on their profiles.

You can do this quickly and you will likely receive endorsements for any expertise that you have developed throughout your career.

Once you are ready, start clicking!

Connect with me on Twitter @AndrewBates or LinkedIn

 

andrewbates

Andrew Bates is the director of online marketing at Hinge Marketing in Reston, Va. He is responsible for managing all of Hinge’s digital marketing strategies and services. These services include search engine optimization, social media, paid search and media advertising, email lead generation as well as comprehensive web analytics. Bates has developed custom online marketing and social media programs for organizations that include Chevron, the American Cancer Society, DuPont and Rosetta Stone. A self-described super geek entrepreneur, Bates helped create and lead two Washington, D.C. area design and marketing firms, both acquired by industry giants. He has been an active member of NVTC for 10 years, serving on multiple committees.

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